“Patience”, a magazine and lookbook for Levi’s Made & Crafted.
Cover artwork by Pavla Nešverová, commissioned and art directed by Wax Studios.
On-model photography by Jeremy Liebman. See more in Levi’s Made & Crafted — Art Direction
Store window display treatments.
Levi’s Made & Crafted, a line of contemporary premium clothing by the iconic denim brand, engaged Wax Studios to develop their Spring/Summer 2014 campaign. The project began as an editorial investigation and grew to encompass all visuals, text and screen-based media strategy.
Interpreting their existing tagline “Good Things Take Time,” Wax developed a brand magazine based on the theme of “Patience” — a take on what it’s like to surf and experience nature in urban environments. The concept drove an extensive series of content productions, ranging from still life photography and editorial stories to interactive web experiences and videos. The media strategy focused on a coordinated time-based release of materials to all media outlets, including website, social media, advertising, events and in-store media. In partnership with Imprint Projects.
