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Photography by Jeremy Liebman. 

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Artwork by Pavla Nešverová.

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Photography by Rob Kulisek.

Photography by Rob Kulisek.

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Artwork by Pavla Nešverová.

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Photography by Jeremy Liebman. 

Photography by Jeremy Liebman. 

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Artwork by Pavla Nešverová.

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Photography by John Luke. 

Photography by John Luke. 

Photography by John Luke. 

Photography by John Luke. 

Photography by John Luke. 

Photography by John Luke. 

Photography by John Luke. 

Levi’s Made & Crafted — Art DirectionArrowClose

Levi’s Made & Crafted, a line of contemporary premium clothing by the iconic denim brand, engaged Wax Studios to develop their Spring/Summer 2014 campaign. The project began as an editorial investigation and grew to encompass all visuals, text and screen-based media strategy. 

 

The art direction for this project encompassed a broad range of visual activities, including commissioned artwork, still life photography, editorial photography, photo essays and on-model photography. Wax Studios collaborated closely with all artists and photographers to develop a cohesive vision and set of compelling imagery for Levi’s to employ accross all media.

 

Cover artwork: Pavla Nešverová
Still life photography: John Luke
Editorial photography: Rob Kulisek
On-model photography: Jeremy Liebman

 

www.levismadeandcrafted-wax.tumblr.com

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