![Moma 07 1400 xxx q85](/uploads/1000010/1480444452326/MoMA-07-1400-xxx_q85.jpg)
Wax designed the MoMA Lineup campaign to communicate a season of varying exhibitions as one, contemporary and urgent event series.
![Moma 02 1400 xxx q85](/uploads/1000010/1478552739691/MoMA-02-1400-xxx_q85.jpg)
![Moma 08 1400 xxx q85](/uploads/1000010/148121882988/MoMA-08-1400-xxx_q85.jpg)
Subway advertising.
![Moma 09 1400 xxx q85](/uploads/1000010/1481218837119/MoMA-09-1400-xxx_q85.jpg)
![Moma 10 1400 xxx q85](/uploads/1000010/1481218842152/MoMA-10-1400-xxx_q85.jpg)
Wax Studios designed a campaign that appropriates the language of club posters to bring cohesion to a season of exhibitions and events at the Museum of Modern Art. MoMA Lineup brings urgency and immediacy to MoMA’s Fall 2016 communications, which straddle a wide range of media and placements.