![Into logo 1400 xxx q85](/uploads/2400024/1586806102822/into_logo-1400-xxx_q85.jpg)
![Into timestamp 1400 xxx q85](/uploads/2400024/1586806104592/into-timestamp-1400-xxx_q85.gif)
intō centers around a single moment as a guiding principle, connecting consciousness to the present.
![Into tube marcelo 1400 xxx q85](/uploads/2400024/158680725597/into_tube_marcelo-1400-xxx_q85.jpg)
'wet' is intō's first product line, and lip moisturizer their first product.
Last year, two young Japanese entrepeneurs came to our studio with the idea of making an “anti-capitalist” conceptual brand called intō.
Wax Studios partnered with intō to develop the product concept for their line and first offering, lip moisturizer. Each container is inscribed with a specific timestamp, making the item not only a useful object, but also a concept that reminds consumers of the importance of time.
In addition to designing the logo and custom typographic system, we also art directed all imagery, designed and produced packaging solutions and e-comm website for the brand.
Photography: Marcelo Gomes
Custom Typeface: Bold Decisions
Website Development: Mitchell Barton