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Nike — Against UniformityArrowClose

Nike recently dramatically re-vamped their art direction: from a controlled, uniform and neutral approach; to one of expression, individuality and movement. Wax Studios worked with Nike to communicate this message by designing a large-scale dual-purpose publication. Framing the photographic gestures through language that simultaneously describes photography and identity, the two-sided posters feature dramatic black and white imagery on one side, and typographic statements on the other.

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