Moma 07 1400 xxx q85

Wax designed the MoMA Lineup campaign to communicate a season of varying exhibitions as one, contemporary and urgent event series.

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Moma 02 1400 xxx q85
Moma 08 1400 xxx q85

Subway advertising.

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Moma 10 1400 xxx q85
MoMA — Lineup CampaignArrowClose

Wax Studios designed a campaign that appropriates the language of club posters to bring cohesion to a season of exhibitions and events at the Museum of Modern Art. MoMA Lineup brings urgency and immediacy to MoMA’s Fall 2016 communications, which straddle a wide range of media and placements.

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